A Link Building campaign refers to all the activities performed to get 'vote of approval' from other sites in the web. This vote of approval is reflected by the presence of incoming links to a site. Its a thumb rule of Search Engine ranking process that – more the number of incoming links, the higher the popularity of a website – which in turn means a better visibility and ranking.
Any Search Engine expert will tell you the importance of a good link building campaign, but they will also vouch that it is the trickiest piece of a seo process. The quality of links is also very important and the quality is indicated by the PR (Page rank) of a page. The higher the Page rank for an inbound link page, the higher the 'vote of approval' for your site.
Search engine ranking process has evolved a whole since its initial days and above all, the process keeps changing because of the changing Search Engine atmosphere. A successful 'Link Building Campaign' is achieved by both the quality & quantity of inbound links. But, is this all to link building? No, we take care of all other aspects which make a difference to the page standings.
- We analyze all the relevant and like minded sites which can be a potential link partner with your site.
- Not every page is worthy of providing you the vote of approval – We identify the most relevant and contextual page which can provide you with a valuable link reference.
- Anchor texts (Hyperlinked text) are one of the most important factors of incoming links. We help you in creating the most appropriate anchor texts for your pages.
- Even the words surrounding the Anchor text play an important role in establishing a contextual relevance of the inbound links – iNowWeb has an experienced link building team to accomplish the most contextual link campaign for your site.
- iNowWeb has a proven methodology and process for 1-way, reciprocal and 3-way link acquisition.
- We utilize all the social marketing methods for accomplishing link building objectives – Directory submissions, Guest Blog writing, Forum submissions, Content Syndication, Press Release and any other form of social contribution.
- LinkBaiting is a key tool in the link building strategy – we practice all the tricks for an ethical link bait strategy.
The most obvious benefits of a Link Building Strategy are..
- The search engine rankings for all your major pages and keywords get a big boost by the effective execution of a Link Building campaign.
- As your rankings go up, Search engine traffic goes up. In addition to that traffic from the referring sites also see big upward movement.
- As the the number of incoming links increases, so does the frequency of indexing for your pages – This means a greater value for your most current content.
Link building is one of the most important weapons for the SEO analysts but it has to be handled with a lot of discretion and with a good understanding of the domain.